Strategy · Adoption · Execution

Multiple strategies. None of them waiting on IT.

Most businesses run three to five strategies at once: growth, efficiency, a new product, keeping customers. People decide them and people carry them out. What slows them down is usually the same three things: systems that do not share data, a process nobody can see end to end, and a new application that takes a quarter to bring in. STRAX fixes those three things, so the strategy is not waiting on IT.

Request a demo → See the four pillars →
From a written strategy to a running one A strategy is written down as a knowledge document and broken into processes with their supporting documents. Each step is mapped to the systems, code and people behind it, the gaps are identified, changes are proposed and accepted, and the result is built with user guides. Qualify lead Credit check Activate 1Strategy written down 2Processes & knowledge 3Mapped to systems & people 4Gaps identified 5Changes proposed 6Built, with user guides Knowledge document Growth strategy 2027 Written by the people who decided it, in their own words, in one place. Growth strategyknowledge document becomes Process · Customer onboarding Onboarding SOPknowledge document Credit policyknowledge document One strategy becomes processes, and the documents behind each step. Systems SplynxHubSpotFreeRADIUS Code Workflow · Activate serviceQuery · Credit score People SalesFinanceNetwork ops Every step tied to what actually runs it: the systems, the code and the people. Gap · manual Gap · no system 2 gaps found Credit check is done by hand, from an inbox. Lead qualification has no system behind it. Two steps the strategy depends on, neither covered. The gap shows on the process diagram itself, while there is still time to close it. STRAX assistant · proposal Close both gaps Add workflow · Credit checkauto-score, two approvals, audit trail Add portal form · Lead intakefeeds HubSpot and the hub directly Update SOP · Onboarding v2the document changes with the process Accept Edit ✓ Accepted by Operations.Nothing is built until someone accepts it. Automated Workflow · Credit checkdeployed · every run visible Portal form · Lead intakelive for Sales · feeds the hub User guide · Lead intakepublished to the people who do the workalongside the updated SOP 0 gaps Every step now has something behind it. The strategy is running.

Works with the systems you already run

  • Microsoft SQL Server
  • MySQL
  • PostgreSQL
  • REST / OpenAPI
  • Salesforce
  • HubSpot
  • Shopify
  • Stripe
  • Xero
  • QuickBooks
  • Zendesk
  • Jira
  • Slack
  • GitHub
  • ServiceNow
  • Okta

Browse the growing list of connector profiles →

What the name stands for

Strategy, adoption and execution are all done by people.

People decide a strategy, people take it up, and people do the daily work that makes it real. Software cannot do any of that for them. It can stop getting in the way, and that is what STRAX is built to do.

Strategy: deciding what matters

A strategy is a choice made by people who can see the whole picture. Most cannot, because the picture is split across a dozen systems and a spreadsheet nobody trusts. STRAX puts one picture in front of the people deciding, and the process diagram shows whether what they decided is actually happening.

Adoption: getting people to change

People take up what fits the way they already work, and they resist re-keying, double capture and the new system. STRAX leaves your teams in the tools they know and keeps those tools in agreement, so taking up the strategy never means learning new software.

Execution: doing it every day

Execution is hand-offs, approvals and follow-through, and those are the things that sit in inboxes. STRAX turns them into workflows, portals and reports that run on their own, so the daily work carries the strategy forward.

The four kinds of strategy

Every strategy a business runs lands in one of four places.

Whatever a business decides to do, it is about growth, efficiency, a new product or keeping customers. In each case the strategy is usually clear and the systems are the problem. This is what changes with STRAX in each of the four.

Growth & market expansion

The strategy

More revenue, a new geographic market, or a competitor acquired.

Where it gets stuck

A new market usually brings a new billing system. An acquisition brings someone else's whole set of systems. Either way, IT has to connect it all before sales can sell into it, and that often takes months.

With STRAX

The acquired company's systems join the hub and stay in sync while their people keep the tools they know. A partner or reseller portal goes up over current data. Growth is measured in one place, from one set of facts, from the first week.

Connectors →Portals →Reports →

Operational efficiency

The strategy

Lower costs, manual processes automated, and systems upgraded to lift margins.

Where it gets stuck

Most of the manual work is re-keying between systems, and it is hard to say which steps are actually manual. An upgrade often turns into a rip-and-replace with its own risk.

With STRAX

Gap analysis on the process diagram shows which steps are automated, which are manual and which have nothing behind them, so you automate the right ones first. Workflows take over the hand-offs, re-keying stops because the systems agree, and a replacement system runs beside the old one until it is ready to take over.

Business processes →Workflows →Integration engine →

Product & service innovation

The strategy

A new offering launched, an existing one improved, or a competitor kept behind.

Where it gets stuck

Every new offering needs a new application, and provisioning, billing and support all need to know about it. Each of those is a project of its own, so the launch date is set by IT's backlog.

With STRAX

The new application is connected, mapped and visible to every other system with little effort. Ready-made packages from the marketplace add the tables, workflows, reports and portal in an afternoon, and the customer-facing part ships as a web portal or a mobile app without a build project.

Feature Marketplace →Portals & mobile →Connectors →

Customer experience & retention

The strategy

Happier customers, stronger loyalty and less churn.

Where it gets stuck

The customer exists as three different records. The support desk cannot see billing, billing cannot see the ticket, and nobody notices the warning signs until the cancellation arrives.

With STRAX

One customer record everywhere, so support sees billing and billing sees the ticket. Customers help themselves in a portal over current data. Workflows act on the warning signs, such as a failed payment or a repeated fault, before the customer leaves, and retention is reported from the same facts sales works from.

Integration engine →Portals →Workflows →

  • GrowingA list of ready-made SaaS connector profiles that keeps growing
  • 3+Native database engines — SQL Server, MySQL, PostgreSQL — plus any REST API
  • 100%Self-hosted. Nothing has to leave your network
  • 1Installation per customer, on your own servers, installed with you

How it works

Four steps from separate systems to one shared record.

Instead of writing code for every connection, you describe what should flow and where. STRAX generates everything else.

Connect

Point STRAX at a database or API. It discovers tables, fields, types and keys automatically, with no data dictionary to write by hand.

Map

The assistant proposes table and field mappings with its reasoning; you review and approve them in a visual editor.

Generate

STRAX generates the synchronisation logic as plain SQL your DBA can read and audit. When a schema changes, you regenerate.

Run

On demand, on a schedule, or in near-real time with change data capture, and you watch it live on the monitoring screens.

The metadata diagram explorer showing systems, tables and mappings
Your whole integration estate as live diagrams: systems, tables and mappings.

The platform

Ten capabilities, one assistant, one installation.

Everything below ships in the same product, and one AI assistant works across all of it. Your licence decides how much of it is switched on.

One AI assistant

One assistant works across all ten capabilities below. It builds what you describe, watches the flows and answers questions about the business.

It builds what you describe

Describe what the business needs and the assistant plans the tables, workflows, portal and reports, builds them, checks its own work, tests on staging and promotes to production, and you approve each step.

AI Assistant →

It watches every flow

The monitoring screens show records moving between systems, jobs running, queues building and errors as they happen. When a job fails, the assistant reads the log, names the likely cause in plain language and proposes a fix for someone to apply.

Operations & governance →

It answers questions about the business

Ask about the company and the assistant answers from the strategy, the processes, the workflows, the systems and the current data, with its sources shown. Ask what a change would touch and it lists every area affected before anything is built.

AI Insight →

Connect

Bring every system into one hub.

One hub keeps every system on the same record.

Billing, CRM, provisioning and support all show the same customer, order and asset, updated automatically within seconds and with nothing re-keyed.

Integration engine →

Databases, APIs and a growing list of SaaS profiles.

SQL Server, MySQL and PostgreSQL with change capture, any REST or OpenAPI service, webhooks, and ready-made SaaS profiles from the marketplace.

Connectors →

A working integration, installed from a catalogue.

Ready-made bundles of systems, mappings, workflows, reports and portals, free and premium, each one screened by STRAX before it can run.

Feature Marketplace →

Build

Turn hub data into automation and apps.

Hand-offs and approvals that run on their own.

Approvals, follow-ups and cross-system updates run on their own, from a two-system relay to a nine-step process, with no middleware to write or maintain.

Workflow automation →

A working portal for customers, partners and field teams.

Customers, technicians and partners get a working portal over current company data, secured per site and published to web and mobile in one step.

Sites — portals →

Reports read the same data the business runs on.

Reports and queries read the same hub the systems write to, so every figure is current, and AI writes the insight paragraphs from the report's own numbers.

Reports & queries →

Every process as it really runs, gaps included.

STRAX assembles each business process from what the systems record and what the people say, checks one against the other, and shows every gap on the diagram.

Business processes →

Run

Keep it running and know what happened.

Know what is happening and fix it early.

The monitoring screens show records moving, jobs running, queues building and errors as they happen, and when a job fails the assistant proposes the fix.

Operations & governance →

Answers about the company, with the sources shown.

AI Insight reads the strategy, processes, workflows, systems and current data, answers with its sources shown, and lists every area a change would touch.

AI Insight →

Describe the application and the assistant builds it.

Tell the assistant what the business needs and it plans, builds, tests and promotes the tables, workflows, portal and reports, with you approving each step.

AI Assistant →

Why STRAX

What we do differently.

You can see the strategy running.

Every process step is tied to the workflow, the data and the system behind it, so the diagram shows what is automated, what is manual and what has nothing behind it while there is still time to fix it.

The AI proposes and you approve.

Every AI change is a reviewable diff that you accept or reject. The assistant runs on a hosted provider or a fully local model, so nothing has to leave your network.

Two-way sync that survives reality.

Per-field, timestamped conflict resolution and provenance on every value. If billing edits a phone number while the CRM edits an address on the same record, both survive.

From data sync to shipped apps.

Most tools stop at "data moved". STRAX carries on to portals, mobile apps, workflows and PDF reports over the same data.

Self-hosted and data-sovereign.

Everything, including AI, runs inside your network — single-tenant, encrypted at rest and in transit, with a tamper-evident audit trail.

Licensed per installation.

One licence covers one installation and decides which capabilities are switched on. Usage never interrupts the service, and nothing shuts off mid-month.

Trust & security

Security you can check for yourself.

Self-hosted, single-tenant

One installation per customer, on your infrastructure. There is no mandatory cloud dependency.

Encrypted at rest and in transit

AES-256-GCM for every stored secret under a per-install master key; TLS from the installer; MFA and single sign-on for the console.

Tamper-evident audit trail

Every change is recorded in an append-only log chained with HMAC-SHA256. Verification names the first altered row if there is one.

Security is never licence-gated

Sign-in, roles, MFA, TLS and the secrets vault are always on, at every edition. An expired licence never lowers your security posture.

POPIA and GDPR: because STRAX is self-hosted, personal data stays under your governance. We make no certification claims. Ask us for the security overview. Read the trust page →

From decision to live

See your strategy in action within the week.

A strategy decided on Monday morning is connected, built, tested and live by Friday. When delivery takes days, the build stops being the topic. Your attention stays on the strategies and on what they are producing.

Live Three strategies, one week Decided · built · live · result
Three strategies decided on Monday, live by Friday, results the week after A strategy board with three rows. Each strategy is decided at Monday's meeting, built and tested in a few days and goes live inside the week. The week after, the result column fills in: accounts kept, resellers ordering, and credit checks down from three days to four minutes. The implementation column fades to a single "handled" note. Strategy board Monday's 09:00 meeting: three strategies decided Monday 09:00 Wednesday Thursday Friday The week after Strategy Decided Implementation Result Keep customers who miss a payment Retention Mon 09:05Exec team workflow · portal page · report Live · Wednesday 2 days 31 accounts keptWeek 2 · every one contacted within the hour Resellers order from live stock Growth Mon 09:20Sales portal · connector · report Live · Friday 4 days 12 resellers orderingWeek 2 · first orders on the Monday Credit checks out of the inbox Efficiency Mon 09:40Finance workflow · 2 approvals · audit Live · Thursday 3 days 3 days → 4 minutesWeek 2 · per application, nothing re-keyed Handled · all three inside the week Monday, 09:00: three strategies decided in one meeting. By Friday, all three are built, tested and live. The week after, you are looking at results.
Three strategies decided on Monday morning, all three live by Friday, results on the board the week after, and the build handled inside the week.

A week from decision to live

Connecting the systems, mapping the data, building the workflow or portal, testing it on staging and promoting it are one sequence, and the assistant does most of the typing. Work that used to sit on a roadmap for a quarter is finished inside the week, and it goes live through the same checks as any other release.

The build stops being the topic

Three days of work does not need a steering committee. The build is one line on the strategy board, and the Monday meeting is about what each strategy is producing.

You look at results

Every strategy reports from current data from the day it goes live. A week after the decision, the question changes from when it will be ready to what it is producing, and the answer is on the board.

See it on your own systems.

A demo takes about an hour and runs on systems like yours. A person replies within one business day.

Request a demo → Explore the features